Old School Terrestrial Radio needs to upgrade to Mobile Web My slide show analysis of sister radio conglomerates Cherry Creek Radio and Main Line Broadcasting upgrading to the Mobile Web and building their brand online.
I know it may be boring to most, but I am an advocate for traditional radio maintaining its place in todays new digital frontier. Traditional terrestrial radio has competition coming at it from all angles and may be retreating from the pressure, but I definitely feel if they embrace new tech and adapt with the times, their solid positioning will help them grow stronger. Your branding online is a do or die situation, plus the new frontier of mobile web has just begun. Only thing thats going to hurt them the most is they need to break a lot of their sacred traditions they’ve clung too for all so long. Read on… Upgrading Old School Radio to the Mobile Web Slideshow